Marketing consulting is a type of consulting services. The main objective of marketing consulting is to develop and implement the most effective marketing strategies in business activities. Professional specialists study the business and conduct its analysis, and based on the data obtained, they select tactically correct methods and solutions for running any business. Such services are provided by independent specialists, who are usually called marketers. Their work includes market analysis, conducting PR campaigns, developing effective marketing strategies, properly organizing advertising campaigns, developing the company's own brand with its subsequent development, and marketing planning.
It should be noted that marketing consulting is an exclusively advisory event. The specialist will consult with the client, give recommendations, help understand the problems and offer the most effective methods for solving them, but will not solve them on his own. All work will be assigned to the management of the organization.
This service includes a number of different activities that require careful study:
- strategic marketing (at this stage, long-term strategies and the most effective methods for promoting the business are agreed upon and implemented, distribution channels are searched for, and pricing issues are resolved);
- pricing (professional development of a pricing policy that would be optimal and beneficial for the company and clients);
- marketing research (analysis of the business for the period of time that it exists, market analysis, analysis of the work of competing companies);
- consultations (professional consulting on all marketing issues);
- creation of a company's marketing department (creation of a new department or transformation of an existing one, professional selection of specialists, conducting training courses with full-time marketers);
- branding (at this stage, the company's own brand, its logo and slogan, as well as a brand book and corporate style are developed);
- promotion (preparation and holding of various events to popularize the company and its products, services);
- distribution (solving issues on expanding product sales);
- product consulting (at this stage, the process of replenishment and formation of the product portfolio is carried out, a product strategy is developed, consultations are held on its implementation).
Many people do not suspect that such a service as marketing consulting is a necessity for them, and meanwhile such painstaking work will allow not only to make a quick start and increase the company's profits, but also to return the leading positions to the existing business. Marketing consulting is necessary if:
- a decision has been made to open a new business or direction;
- there is a need to set clear tasks and goals in business;
- it is necessary to develop a completely new strategic plan;
- to determine and analyze the company's performance indicators;
- it is necessary to improve relations with clients;
- there is a need to bring a new brand to the market or rebranding is required;
- to improve the efficiency of advertising campaigns;
- completely new ideas are required for business development;
- it is necessary to enter new markets by attracting clients.
When deciding to conduct marketing consulting, remember that you should only seek such services from experienced specialists with a good reputation. Professionals will never offer standard solutions. A separate individual program is developed for each client, the basis of which is a deep study and analysis of the company's activities and its competitors. To achieve the goal, only effective methods of marketing consulting in business should be used.
If you want your business to exist for a long time and be effective, marketing consulting will be a necessary service.
